Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
-
Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
-
Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
-
Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
-
Number of Listing Ads Views
-
Number of Landing Page Views
-
Number of Listing Inquiries
-
Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
-
Professional Photography
-
Full Property Tour Video
-
Highlight-Feature Social Posts
-
Marketing Narratives Written for Landing Pages, MLS & Syndication
-
Featured Property Landing Page
-
Facebook Creative (Copy, Design & Video)
-
Instagram Creative (Copy, Design & Video)
-
YouTube Creative (Copy & Video)
-
Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Kenneth Raya
Kenneth D. Raya is a dedicated REALTOR® with Keller Williams Success Realty serving buyers, sellers, and investors throughout Weber, Davis, Salt Lake, Utah, and surrounding counties along the Wasatch Front.
With more than two decades of real estate experience and a lifelong background in public service, Kenneth brings professionalism, integrity, patience, and real-world experience to every client relationship. Before real estate, he proudly served 18 years in the United States Coast Guard and later worked 17 years with the Internal Revenue Service. Those careers helped shape his strong work ethic, attention to detail, and commitment to helping people through important life decisions.
Kenneth is known for being approachable, easy to talk to, and genuinely focused on understanding his clients’ needs. Whether helping a first-time homebuyer, a growing family, military veterans, retirees, or someone relocating to Utah, he believes real estate is about more than buying and selling homes — it’s about helping people build stability, memories, and a future.
He has experience with residential sales, investment properties, rentals, and property management-related services, giving clients practical insight into both homeownership and long-term real estate investment.
Kenneth is multilingual in English, Spanish and Portuguese and enjoys working with people from many different backgrounds and cultures. His outgoing personality and dedication to service make him a natural fit for real estate and community connection.
Outside of work, Kenneth enjoys spending time with his wife Rachel, their family, grandchildren, RV travel, home projects, and staying active in the local community.
“I do have time for you, your family, your friends, or anyone you know who can use my help!”
Kenneth D. Raya
REALTOR® | Keller Williams Success Realty
Mobile: (801) 675-9058
Email: [KennethRaya@kw.com](mailto:KennethRaya@kw.com)